Branding Development Process

Brand is a person’s gut feeling about a company, service, or product. It is how a company presents itself to its audience. 

“Your brand is what other people say about you when you’re not in the room” - Jeff Bezos

“Your brand is the single most important investment you can make in your business.” - Steve Forbes

“A brand is a set of expectations, memories, stories, and relationships that taken together account for a consumer’s decision to choose one product or service over another” - Seth Godin