Thank you for inviting us to create videos to share your mission and SDA Program. We have a few ideas here and hope this is a starting point in our collaboration. Please let us know if you have any additional ideas, thoughts, or questions.
BRAND VIDEO
CONCEPT OVERVIEW
This brand video will be driven by a voiceover that dives into who Diversus Health is and how they see the people they want to help. The video will feature footage of people from various walks of life in Colorado and scenes of individuals receiving care from different Diversus Health programs and facilities.
Introduction: The goal is to create a compelling brand video for Diversus Health that truly reflects your mission and values. This video will be led by a powerful voiceover, supported by visuals that capture the essence of your organization and the people you serve.
Voiceover Concept:
Who Diversus Is: Highlighting the organization's mission, vision, and core values.
People-Focused Approach: Emphasizing the diverse communities and individuals you aim to support and help.
Commitment to Care: Showcasing the comprehensive care and support provided by various Diversus Health programs and facilities.
B-Roll Footage Ideas:
People from various walks of life in Colorado (e.g., families, professionals, students).
Individuals receiving care at Diversus Health facilities.
Staff interacting with patients in a compassionate and supportive manner.
Scenic shots of Colorado landscapes and communities.
Your insights and vision are crucial to creating a video that authentically represents who you are and the incredible work you do. Let’s work together to develop the script and identify the key scenes that will bring your story to life.
Goal: Refresh Diversus’s brand video to better communicate who you are, who you serve, and how you help.
FINAL DELIVERABLES
X1 Brand Video (Web Version)
X1 Brand Video (Mobile Version)
PROCESS
Scriptwriting Session
Pre-Production Meeting
X1 Production Day (3 Man Crew)
Post Production
X2 Revision Cycles
Pricing: $3,250
Please note that our pricing does not include payments for any talent featured in the videos. Talent fees will be an additional cost to be handled separately. Additionally, this pricing is an estimate. If the scope of the project grows beyond one day of production as we develop the concept, there will be a corresponding adjustment in pricing.
SDA VIDEO OPTIONS
Goal: Increase awareness of the Same Day Acess program.
CONCEPT OVERVIEW
This video uses a well-crafted voiceover and supporting footage to convey the importance of immediate mental health care. It follows various individuals going through their daily lives, reflecting on the complexity and challenges people face. The narrative builds to a climax, showing the emotional toll of these challenges, and concludes with the reassurance provided by Diversus Health's Same Day Access program.
Opening: Daily Lives
Setting: Various locations—work, home with family, school drop-off, waiting for the bus, walking downtown Colorado Springs, etc.
Description: The video opens with a montage of different people going about their daily routines.
Voiceover Points:
Reflect on how everyone experiences different things every day.
Emphasize the complexity and uniqueness of each person's life.
Transition: Increasing Pace and Complexity
Setting: Same locations, but with increased pace and dynamic camera work.
Description: The pace of the footage picks up. Cuts between scenes become faster, and the camera shifts to handheld, creating a sense of urgency and chaos. It builds more. Motion blur and fast camera whips intensify the feeling of life's complexity.
Voiceover Points:
Reflect on the complexities of life and the various challenges people face.
Highlight how these challenges can be overwhelming and consuming.
Climax: Emotional Toll
Setting: Close-up shots of each individual.
Description: The fast-paced footage abruptly transitions to still, close-up shots of each person. We see the "thousand-mile stare" in their eyes. A tear may leak from one person's eye. The final shot is of a person sitting on a bus bench in downtown Colorado Springs.
Voiceover Points:
Emphasize the emotional toll these struggles can take. Validate the challenges.
Show the deep impact of these challenges on individuals.
Resolution: Same Day Access
Setting: A therapist's office.
Description: We cut to the same individual from the bus bench, now sitting in a therapist's office. The atmosphere is calm and supportive. The person looks relieved, finding solace in the presence of a caring professional.
Voiceover Points:
Reassure that no one needs to face these challenges alone.
Validate the need for immediate attention to mental health struggles.
Introduce Diversus Health's Same Day Access program as a solution.
Closing Message
On-screen Text: "Same Day Access at Diversus Health. Get the help you need when you need it."
Call to Action: Contact information and website for Diversus Health.
OPTION ONE: Same Day Access - You Are Not Alone
FINAL DELIVERABLES
X1 SDA Video (Web Version)
X1 SDA Video (Mobile Version)
PROCESS
Scriptwriting Session
Pre-Production Meeting
X1 Production Day (3 Man Crew)
Post Production
X2 Revision Cycles
Pricing: $3,250
Please note that our pricing does not include payments for any talent featured in the videos. Talent fees will be an additional cost to be handled separately. Additionally, this pricing is an estimate. If the scope of the project grows beyond one day of production as we develop the concept, there will be a corresponding adjustment in pricing.
CONCEPT OVERVIEW
Scene 1: Early Morning
Setting: Early morning in a bedroom.
Description: The video opens with a soft, warm light filtering through the bedroom window. The Subject is getting ready for the day. The Subject pours water into a coffee machine and presses the start button. As the coffee begins to brew, The Subject stands there, staring at the machine, tapping fingers on the counter. The sound of the coffee dripping is the only noise in the room.
Scene 2: Morning Commute
Setting: Inside a car, stuck in traffic.
Description: The Subject is now in the car, heading to work. The traffic is heavy, and cars are barely moving. The camera shows The Subject glancing repeatedly at the clock on the dashboard, tapping the steering wheel impatiently. The frustration is evident in their face.
Scene 3: Lunch Break
Setting: At a café or restaurant.
Description: It's lunchtime, and The Subject is in line at a busy café. The line moves slowly, and The Subject checks their watch, shifting weight from one foot to the other. The sounds of the café—clinking dishes, chatter, and the coffee machine—create a backdrop of busyness. The Subject's impatience grows as the line barely moves.
Scene 4: Afternoon Meeting
Setting: In a conference room.
Description: The Subject is sitting in a conference room, waiting for a meeting to start. The camera focuses on The Subject's hands, nervously tapping the table. The ticking of the clock on the wall is amplified, creating a sense of time dragging. The Subject takes deep breaths, trying to remain calm, but the anxiety is building.
Scene 5: Text Response
Setting: Back at the office or at home.
Description: The Subject is looking at their phone, waiting for a response to a text message. The screen shows no new messages, and The Subject's concern grows. They keep checking the phone, the wait becoming unbearable. The tension is clear in their furrowed brow and the way they grip the phone tightly.
Scene 6: Evening Routine
Setting: At home, relaxing on the couch.
Description: The Subject is finally at home, trying to relax by watching a TV show. The video buffers, and The Subject sighs, leaning back with a look of frustration. The room is quiet except for the occasional buffering noise from the TV. The Subject's patience is wearing thin, and the day's stress is evident in their demeanor.
Scene 7: Anxiety Attack
Setting: At home, transitioning from evening routine.
Description: Suddenly, The Subject starts to hyperventilate. The camera zooms in on The Subject's face, showing the panic in their eyes. Their breathing becomes rapid and shallow, and they feel overwhelmed. The lighting dims, and the scene blurs slightly to convey The Subject's internal turmoil. Hands shake, and the sound of The Subject's breathing is the only noise.
On-screen Text: "Some things can't wait.
Scene 8: Resolution with Same Day Access
Setting: Diversus Health facility
Description: The scene transitions to a bright and welcoming Diversus Health facility. The Subject arrives and is greeted warmly by a staff member. The atmosphere is calm and serene. The Subject is shown sitting with a counselor, beginning their mental health treatment. The relief and calmness on The Subject's face are evident.
OPTION TWO: Some Things Can't Wait
FINAL DELIVERABLES
X1 SDA Video (Web Version)
X1 SDA Video (Mobile Version)
PROCESS
Scriptwriting Session
Pre-Production Meeting
X1 Production Day (3 Man Crew)
Post Production
X2 Revision Cycles
Pricing: $3,250
Please note that our pricing does not include payments for any talent featured in the videos. Talent fees will be an additional cost to be handled separately. Additionally, this pricing is an estimate. If the scope of the project grows beyond one day of production as we develop the concept, there will be a corresponding adjustment in pricing.