CASE STUDY: DOULER ONLINE
Meet the players
Douleur Online:
In the colorful tapestry of contemporary fashion, Douleur Online emerged in 2021. Born in the digital age, it's more than a brand, it's a journey into the childlike wonder of self-evolution in the modern meta.
Why Linger?
Douleur Online approached us to journey with them as they built their brand in the digital world. Starting a brand takes a lot of time and work, which often leaves digital marketing on the back burner.
They had a real need for someone to articulate who they are in a consistent and innovative way.
Setting the Stage
Douleur’s Dilemma
Despite seeing some success in organic growth spurts, Douleur Online needed more consistency. They wanted a 30% boost in social media engagement, a 15% hike in high-ticket sales, and a maintained 20% growth in low-ticket items like T-Shirts. Simple, right?
The Linger Approach:
Evolution of Services:
We began with a simple content creation project. Then the projects evolved into a comprehensive suite of services— Marketing Strategy, Social Media Management, Campaign Concepting, and Content Creation.
The Toolbox - Holistic Solutions:
We armed Douleur Online with a campaign arsenal: a best practices guide, a campaign schedule to keep the rhythm, and a content library—a treasure trove to weave a 360 launch narrative for four key releases.
The Unveiling:
Results That Sing:
Engagement: Skyrocketed by 41% since our involvement
Event Attendance: Applause-worthy and steady growth
Sales: Increased by around 18% with each release
From Douleur:
"Linger has taken the headache out of generating content to support the world that we've created at Douleur Online. Levi not only gets the essence of our brand but also brings a shared vision to life. I haven't laughed so hard during shoots, or felt so deeply about my own products' content with any other agency."
