For All Of Us Video Pitch

We believe in Yemi and how he will build our city up, and we want to play our part in supporting his campaign. 

CONCEPT

We envision a video that recognizes challenges and explores a brighter future for the people of Colorado Springs. By showing that Yemi understands the people of our city, both their hopes and fears, we can build more trust and emotional investment in his campaign.

Every video has a “backbone” or a piece that drives the video forward. Most backbones are interviews, voiceovers, or live moments. This video’s backbone will be a creative voiceover built to invoke emotion from your constituents. We imagine this voiceover is built around and explores Yemi’s statement on the website, “... I've identified innovative ways to make our city work for ALL OF US.” We believe this voice-over should be recorded by multiple voices representing the different types of people of Colorado Springs. For example, a small business owner, a young coffee shop worker, a pastor, a blue-collar worker, etc. 

As the voiceovers describe the different challenges they face and their hopes for the future, we show moments in the footage that visualize these hopes through their everyday lives, keeping the atmosphere of the video focused on the positive. For example, as a voice describes the challenges of rebuilding their business from the pandemic, we see footage of a small business owner opening their store and interacting with customers. 

 The video ends with various portrait video clips of all the people in the previous scenes cut together as we hear different voices say, “Yemi is for ALL OF US.” 


From a structural perspective, this video is a great reference:

VISUALS

Authenticity in the visuals is imperative. We think the movement should be handheld, and for the footage to be color graded to have a filmic look in color, light, and grain. This will distinguish the video from all other political ads and make it feel less corporately produced. 


SOUNDS

In addition to capturing voiceovers, we plan to sound design the piece to further immerse the audience in the scenes of the video. For the video to feel emotionally engaging, the music must reflect the moments we show, avoiding anything Rock, Pop, R&B, or corporate sounding. We think using a cinematic or classical track will best serve the video. 


LOGISTICS

Video Runtime: 90 Seconds

Final Deliverables: Original 90-Second Commercial & Mobile Optimized 90-Second Commercial

Estimated Timeline: Two-three weeks from Finished Script

To finish this video for it to be used effectively, we will need to move quickly on the following:

  • Script Writing: We will need time to collaboratively write the script with a member of the campaign staff, Adam from Wolf and Key, and Levi from Linger. 

  • Media Production: Choosing & Scheduling audio recordings & video shoots with the different constituents featured in the video. We will need to try to film and record audio all in one workday. 

Suggested Use:

  • Movie Theater Commercial

  • Social Media & Email 

  • Youtube Ads

  • Website Placing

If this sounds like something you all are interested in, let’s meet and discuss any questions or the next steps to create this piece. 

Thanks for your time and consideration, 

Linger