Hi Colin!
We are excited to work with you to create videos that show the passion and function of what you do.
BRAND VIDEO
We would build your brand video to show your passion, mission, value proposition (differentiators), and the people who comprise your brand.
Runtime: 90 Seconds to 2 Minutes
Deliverables: X1 Brand Video (Standard and Mobile Versions)
BACKBONE
Every video needs a backbone that drives it forward and gives the audience information. Typically video backbones are interviews or voiceovers.
I suggest writing and recording a script via voice-over while the B-roll is the only visual element.
B-ROLL
B-roll is secondary footage, often used as cutaway footage, to provide context and visual interest.
The B-roll of your video is incredibly important in making it engaging. For your brand video, we will need to stage and film several scenes to visually represent what the backbone is communicating.
I suggest the following:
SERVICES
A scene showing each service you provide in action. I could see this being a few different scenes:
At a dispensary talking to a client
At a group training meeting
At a farm/facility, talking to a client
CLIENT INTERACTION
A scene showing the warmth and knowledge you carry in client interactions. We can have another staff member or an actor represent a client in the video.
OFFICE WORK
A scene showing you working at your desk.
SERVICE VIDEOS
We would build a video covering each of your services.
Runtime: 60 Seconds
Deliverables: X1 Service Videos (Standard and Mobile Versions)
BACKBONE
I would highly suggest using an interview as the backbone of this video. This video is a chance to learn about the knowledge and consulting you can provide your clients, so seeing you communicate it is important.
B-ROLL
All B-roll captured for the brand video would be repurposed for the service videos.
PROCESS OVERVIEW
Pre Production - Kickoff meeting
Planning logistics, scriptwriting, location scouting
Production
Filming and recording all media
Post Production
Editing, the review process, final delivery
VISUAL STYLE & MUSIC
We would implement a clean, bright, standard visual style to match your brand. The music would be subtle and energizing.
COSTS & SCOPE
BRAND & SERVICE VIDEO OPTION
Total Cost: $4,653
Production Month Payment: $3,064
Post-Production Month Payment: $1,589
Final Deliverables:
X1 Brand Video
X1 Service Video
Scope:
X1 10Hr Production Day
X2 Rounds of Revisions
BRAND & SERVICE VIDEO + PHOTO OPTION
This option would include a photographer gathering photos throughout the day, providing more marketing assets.
Total Cost: $6,125
Production Month Payment: $4,250
Post-Production Month Payment: $1,875
Final Deliverables:
X1 Brand Video
X1 Service Video
100+ Photo Collection
Scope:
X1 10Hr Production Day
X2 Rounds of Revisions
NEXT STEPS
Brainstorming & Planning the following
B-roll scenes for both videos
Production day
Scriptwriting or interview question prep
(I believe we could accomplish most of the brainstorming & planning in two meetings).
