Hi Nicole!

I want to start by expressing my gratitude for the opportunity to discuss these exciting new video concepts with you. Your friendship means the world to me, and I am beyond thrilled that you will be creating the floral arrangements for our wedding.

I've developed a couple of different concepts aimed at capturing and showcasing the wonderful experience brides will have with La Luna Florals. I believe these concepts will beautifully illustrate the unique, modern, and sustainable flower arrangements that define your brand. Let's dive in:

Overview: This concept revolves around a comprehensive campaign featuring brides who have experienced your incredible service. It's a multi-platform approach (social media, email, and web) designed to authentically highlight their stories and your artistry. We'll brainstorm a clever title for this campaign in our next meeting.

Content Pieces:

  1. Flagship Mini Doc:

    • A professionally shot and produced mini-documentary.

    • Starts with an interview of one of your past clients, followed by an interview with you.

    • Includes additional footage of you and the bride, and incorporates their wedding video if possible.

  2. UGC (User-Generated Content) Videos:

    • We'll ask 3-4 past clients to record selfie videos sharing their experiences.

    • I'll provide instructions and questions for these simple videos.

  3. Stills from the Video:

    • Extract photos from the video footage to create evergreen assets for this campaign and future use.

  4. Graphic Carousels:

    • Using quotes from past clients, we'll create 4 carousels for social media.

  5. Email Copywriting:

    • If you have an email list, we'll implement a new approach to ensure your emails are read. I can share more details next time we meet.

Strategic Deployment:

  • After creating these assets, we'll work together on a strategic deployment plan and potentially boost some posts for greater reach.

Final Deliverables:

  • 1 Mini-Doc Video

  • 4 UGC Videos

  • Photos from the video footage

  • 4 Graphic Carousels

  • 4 Emails

  • Campaign Strategy

Concept One - Testimonial Campaign

Overview: This concept focuses on creating a polished commercial that highlights the experience you provide, rather than past client testimonials. Together, we'll craft a script and conceptualize scenes that showcase various aspects of your service, ending with a quick compilation of wedding footage from past clients. This will also be a campaign that we will name and build out together.

Content Pieces:

  1. Flagship Commercial:

    • A high-quality commercial video that we develop collaboratively.

  2. Shorter Version Commercials:

    • We'll create 4 shorter versions of the main commercial to extend the campaign's reach.

  3. Evergreen Photo Collection:

    • Extract photos from the commercial footage for long-term use.

  4. Graphic Carousels:

    • Create 4 carousels for social media using scenes from the commercial.

  5. Email Copywriting:

    • Implement the new email approach to engage your audience.

Strategic Deployment:

  • We'll plan a strategic deployment and consider boosting posts for increased visibility.

Final Deliverables:

  • Flagship Commercial

  • 4 Shorter Version Commercials

  • Evergreen Photo Collection

  • 4 Carousel Graphics

  • 4 Emails

  • Campaign Strategy

Concept Two - Experience Focused Commercial Campaign

Engagement Style Shoot

I haven't forgotten about the engagement style shoot! Autumn and I are ready to do whatever it takes to make this happen. When we meet next, we can discuss ways to implement this shoot into any of the concepts we've discussed. It's an exciting addition that will complement our video campaigns beautifully.

Thank You

We are so excited to create with you! Thank you for being willing to trade with us for this project. We can't wait to bring these ideas to life and showcase the amazing work you do at La Luna.

Next Steps

  1. Meeting to Discuss Options:

    • We'll sit down to decide which concept you'd like to move forward with and start brainstorming together.

  2. Pre-Production:

    • Planning the shoots and coordinating all the details.

  3. Production:

    • Filming the content and capturing all necessary footage.

  4. Post-Production:

    • Editing all content, creating graphics, and writing email copy.

  5. Deployment Strategy Meeting:

    • Once everything is ready, we'll meet to discuss how we can strategically deploy the content for maximum impact.

Pricing

Both of these concepts are priced at $1,500 in our trade.