MorningStar

Thank you for entrusting us with the profound responsibility of telling MorningStar Memory Care's story.

As a collaboration between Regco Media, Draper Co., and Linger, we are committed to creating a video series that not only highlights the exceptional care provided at your Colorado Springs location but also deeply resonates with the families making one of the most critical decisions of their lives.


Our vision is to craft a series of videos that humanize the entire memory care process, portraying MorningStar as a beacon of empathy, care, and hope for seniors and their families. By adopting a storytelling approach, we aim to illustrate the compassionate environment that MorningStar creates for its residents, ensuring families that their loved ones are in caring hands. Our narrative will focus on showcasing the journey of a senior resident and their family, highlighting the love, care, and respect that define the MorningStar experience.


VISION

GOALS

  • Conversion: Persuade families to choose MorningStar Memory Care for their senior relatives in need.

  • Education: Inform families about the memory care process, alleviating fears and providing clarity.

  • Storytelling: Utilize a narrative-driven approach to foster a deep emotional connection with the audience, portraying the genuine care and quality of life provided by MorningStar.

CONCEPT

Our centerpiece will be a mini-documentary that tells the heartfelt story of a senior resident at MorningStar Memory Care in Colorado Springs and their family. This narrative will unfold through:

  • A 30-second montage capturing a day in the life of the resident, highlighting the joys and comforts of their daily routine.

  • Interviews with family members, sharing their journey and the decision-making process that led them to MorningStar.

  • Insights from MorningStar staff, focusing on the personalized care and attention given to the resident, reflecting the overarching ethos of MorningStar.

  • A closing scene featuring a live, touching moment between the family and the resident, emphasizing the strong bonds and positive impact of MorningStar's care.

DELIVERABLES

  • 1 Mini Documentary: A comprehensive video capturing the essence of MorningStar's memory care.

  • 15 Chopped Versions: Shorter clips derived from the documentary, optimized for social media engagement.

  • 4 Promo Videos: Standalone promotional videos leveraging footage to highlight key aspects of MorningStar's service and environment.

Visual Style & Tone:


The visual narrative will be crafted with a bright and warm palette, employing a kind and empathetic tone to mirror the comforting atmosphere of MorningStar Memory Care. Through thoughtful cinematography and sensitive storytelling, we aim to convey a message of hope and reassurance to families facing difficult decisions.


OUR MINI-DOC PORTFOLIO