Hi Osami team!
We would love to create together. Read through your brand book and our whole team loves the mission and can fully relate to spicing up menswear while not "pushing it too far."
We saw your need for social media strategy and content as you prepare for your launch. We are fully equipped to help with this need and work to make this launch effective and special.
STRATEGY
GOALS
Build Brand awareness
Build Social Platforms with a Consistent Organic Presence
Drive audience to Platform Storefronts (IG Store)
Build Email List
Fresh and Innovative Campaign with Each Release
Constant Refinement Through Analytical Learning
Develop a “Viral Moment”
Short Form Video Content
Speak to the challenges of your target audience:
Menswear is boring
Experimentation without extremes
CONTENT IDEAS
Editorial Content:
Show your product used in the wild. (Photo & Video)
Product Content:
Standard Fatlays (Photos)
Standard Catalog (Photos)
UGC Content:
Brand Ambassador UGC videos (Educational & BTS)
Target demographic casually exploring your product. (Video)
Influencers feature your products. (Video)
Identify influencer group networks. Seed influencers.
Story Content
Every post should be optimized for stories as well (not just resharing posts)
Featuring customers posting about your product (offer incentive to do so)
Calls to Interact (polls, questions, etc)
Graphic design will display various forms of this content (I.E. a carousel, etc)
WORKLOAD
MONTH ZERO
We will need a “month zero” to prepare for launch. This time will be used to set up systems, schedules, and content.
Actions:
Comprehensive Marketing & Creative Strategy Brief
Content Creation (X4 Graphics, X16 UGC Video Edits)
Set Up and Optimize Platforms (TikTok & Instagram)
Schedule Launch Campaign Posts
COST: $4,750 (paid through Breef)
MONTHLY WORK
This will be reoccurring work, set up to succeed by the processes and work from month zero.
Actions:
Monthly Marketing Strategy Meeting
Monthly Instagram Management (post scheduling and community management)
Monthly Content Calendar
Monthly Content Creation ( X4 Graphics, X16 UGC Video Edits)
MONTHLY COST: $4000 (paid through Breef)