Thank you, Lisa, for entrusting us to create a new brand video for Tava Homes Group. We are excited to help showcase the exceptional service, education, and mentorship that your team offers to buyers and sellers. This video will reflect your commitment to making real estate transactions seamless and stress-free for your clients.

BRAND VIDEO

GOALS:

  • Show Understanding: Demonstrate that Tava Homes Group truly understands the personal and emotional challenges of buying or selling a home.

  • Inspire Action: Encourage potential clients to reach out and learn more about how Tava Homes Group can support them.

  • Versatile Use: Produce an evergreen video that can be effectively used across various platforms, events, and marketing channels.

CONCEPT OVERVIEW

Voiceover Backbone: The video will be driven by a voiceover that embodies the empathy, knowledge, and trustworthiness of Tava Homes Group. The voiceover will articulate the journey from the perspective of Tava Homes, making it clear that they understand and are here to help.

Video Flow:

  1. Opening: Life Changes

    • Visuals: We open with serene, relatable scenes depicting various life changes that lead people to buy or sell their homes: a growing family, a couple downsizing, someone relocating for a job, etc.

    • Voiceover Focus: Introduce the reasons people may need to buy or sell a home, touching on these pivotal life moments with sensitivity and understanding.

  2. Building Tension: The Complexity of Going Alone

    • Visuals: Transition to a series of faster cuts showing the overwhelming process of navigating real estate alone—endless paperwork, financial concerns, staging homes, and dealing with logistics.

    • Voiceover Focus: Highlight the multitude of tasks and stressors involved in the process, building tension to illustrate the burden of handling it without professional help.

  3. Climax: Overwhelm and Uncertainty

    • Visuals: Focus on a person sitting in their home office, visibly stressed and overwhelmed, staring blankly at their laptop.

    • Voiceover Focus: Address the uncertainty and the hidden challenges of real estate transactions. "And then there are all the things you don't know..."

  4. Resolution: Enter Tava Homes Group

    • Visuals: Shift to warm, reassuring scenes of Lisa and her team meeting with clients, walking through homes, and providing guidance. Show interactions that depict the team’s supportive and hands-on approach.

    • Voiceover Focus: Emphasize the unique approach of Tava Homes Group, detailing their excellence in service, their team-based support system, and how they make the process seamless and stress-free. "So don't go on this journey alone..."

  5. Happy Ending: Successful Sale

    • Visuals: Conclude with a joyful scene of a client removing the "For Sale" sign from their front yard, signifying a successful, happy outcome.

    • Voiceover Focus: Reinforce the positive impact of choosing Tava Homes Group and the satisfaction of having a trusted partner throughout the journey.

DELIVERABLES

  • 1-2 Minute Brand Video (Web Version)

  • 1-2 Minute Brand Video (Mobile Version)

PRICING

  • Total Cost: $2,000

PLEASE NOTE

  • Talent Costs: We will need volunteers to act as subjects in the videos or allocate additional budget for professional actors.

  • Location Coordination: Assistance will be required to identify and coordinate filming locations.

  • Production Scope: Pricing covers a one-day shoot and two rounds of revisions during the editing process.

We are excited to work with Tava Homes Group and help bring your vision to life. Your dedication to excellence in service, education, and mentorship shines through, and we look forward to capturing that essence in this brand video.