We are excited about the opportunity to partner with TransformCredit.
Our primary goal is to drive substantial leads for your business, ensuring a strong return on investment through our targeted videos. We understand the importance of not just telling a story, but creating a narrative that directly contributes to your business growth.
By combining our expertise in emotional engagement with your innovative financial solutions, we aim to create content that not only resonates with your audience but also drives measurable results.
CONCEPT
Our strategy for TransformCredit is focused on creating two types of videos, each designed to maximize lead generation
UGC-STYLED VIDEOS
These short videos will feature individuals from your target demographic discussing their financial struggles, the relief and support they found through TransformCredit, and the positive changes in their lives thereafter. The focus will be on the emotional journey, highlighting the struggles and the newfound peace of mind. This approach is effective in this industry as it creates a personal connection and trust with the audience.
We understand the dynamic nature of user-generated content (UGC) and its trends. To ensure that TransformCredit's videos remain impactful and relevant, we will actively monitor emerging UGC trends across various platforms. Our team will analyze these trends for insights into consumer preferences, engagement patterns, and content styles that resonate most with your target demographic. By staying ahead of these trends, we can adapt and implement them within your video content, ensuring that each piece is not only current but also highly engaging and effective in driving leads.
According to HubSpot, UGC is highly influential, with 79% of people saying it significantly impacts their purchasing decisions. Ads featuring UGC garner 73% more positive comments on social networks than traditional ads. This approach is not only more authentic but also resonates better with the audience, making UGC-styled videos an effective strategy for lead generation and enhancing ROI.
INFO VIDEOS
These short videos will combine photos, video clips, and voiceovers to explain TransformCredit's process in helping clients. They are designed to build trust and provide clarity on the services offered, making the process seem less daunting and more accessible.
EXAMPLE SCRIPT (UGC Styled Content)
INT APARTMENT - A young woman, mid-20s, in a cozy, well-lit room in her apartment, holding her phone, recording herself speaking to the camera.
Emily: If I could go back to 2023, I would do one thing differently …
We all know how expensive everything is. Like name one thing to do
on a weekend that doesn’t cost $100.
Not to mention Groceries, gas, car payments, and don’t even get me started on rent.
INT APARTMENT - Emily looking at bills sprawled out on her table, stressed.
Emily: I mean I was the broke friend. I was the girly in too much debt.
I spent 2023 drowning.
Emily (continues): I stumbled on these people that claimed they could help.
They didn't just look at my credit score; they just understood the struggles I had.
INT APARTMENT - Emily interacts with the TransformCredit website.
Emily: They said I could get a loan and reasonable monthly payments.
All I needed was someone to co-sign.
EXT PARK - A happier Emily on a walk in a park, still talking to the camera.
Emily: So I did it. And my only regret is that I didn’t do it last year because now,
I'm not just able to afford the basics;
CONT EXT PARK - Emily smiles as she moves her camera further up and out to show her on the walk and smiling. As she does this, she says to the camera:
Emily: I'm thriving.
OPTIONS
Our goal with this proposal is to begin the conversation. If deliverable amounts or types need to shift, we are more than happy to accomodate.
ONE OFF
DELIVERABLES
X5 UGC-Styled Videos
X2 Info Videos
TOTAL: X7 Videos
PRICE: $1800
QUARTERLY
MONTHLY DELIVERABLES
X5 UGC-Styled Videos
X2 Info Videos
TOTAL: X7 Videos
MONTHLY PRICE: $1500